VACANT STAGING
What Is Vacant Staging And Why?
Vacant home staging is the process of furnishing and decorating an empty property to help it look more inviting, functional, and appealing to potential buyers. Unlike occupied staging (where the homeowner's belongings may be used), vacant staging involves bringing in rental furniture, artwork, rugs, and décor to completely stage empty rooms.
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What It Involves
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Bringing in rented furniture (sofas, beds, tables, etc.)
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Adding rugs, lighting, curtains, wall art, plants, and accessories
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Focusing on key rooms: living room, kitchen, primary bedroom, dining area
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Sometimes includes light cleaning and basic cosmetic touch-ups​
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Why Do Vacant Home Staging?
1. Empty homes feel cold and lifeless
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Buyers can struggle to visualize how their furniture will fit.
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An empty room can feel smaller than it is—well-staged rooms show scale and function.​
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2. Helps buyers emotionally connect
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83–86% of buyers say staging helps them imagine the home as their own.
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Staged homes feel “move-in ready,” creating a positive emotional response.
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3. Photos stand out in online listings
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90%+ of buyers start their search online. Professionally staged rooms look polished, well-lit, and high-end.
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Empty rooms can look bland or even cold in photos.
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4. Sells faster and for more
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In 2024–2025, staged vacant homes sold 73% faster and fetched up to 10–20% higher offers.
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RESA reports a 2,334% average ROI on staging investments in Q1 2025 (average $56K gain).
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5. Competes with new builds and HGTV-style expectations
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Buyers increasingly expect homes to be “Instagram-ready” or staged like what they see on TV.
We fully furnish and style empty properties to help buyers emotionally connect with the space and envision themselves living there. Our goal is to create a warm, welcoming atmosphere that highlights the home's best features and drives a faster, more profitable sale.
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Services include:
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Full home staging with rental furnishings, artwork, and accessories
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Space planning and layout design to showcase flow and function
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Style customization to match the architecture and target buyer demographic
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Delivery, setup, and professional styling
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De-staging after the sale or contract
OCCUPIED STAGING
What Is Occupied Staging And Why?
Occupied home staging is when a home is staged while the seller is still living in it. Instead of bringing in all-new furniture (as in vacant staging), the stager works with the homeowner’s existing furniture and belongings, sometimes adding or removing select items to make the home more appealing to buyers.
What it Involves
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Consultation to assess what to keep, remove, or rearrange
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Decluttering and depersonalizing (removing family photos, excess furniture, etc.)
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Styling key rooms using the owner’s pieces plus accessories like:
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Throw pillows
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Artwork
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Plants or fresh flowers
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Neutral bedding and towels
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Optional rental of a few modern or neutral items
Why Do Occupied Staging?
1. Cost-Effective
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It’s much cheaper than vacant staging because you’re mostly using what’s already there.
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2. Improves Presentation Without Moving Out
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Allows sellers to live in the home while it’s on the market.
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Helps maintain comfort while still making the home market-ready.
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3. Buyers See the Home’s Potential
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Staging shows the function of each space and helps buyers imagine themselves living there.
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82–86% of agents say staging helps with buyer visualization (NAR 2024 data).
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4. Helps You Compete in Today’s Market
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Even if the market is hot, staged homes still attract higher offers and fewer days on market.
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Small updates (like removing bulky furniture or outdated curtains) can make a huge difference in photos.
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5. Works Especially Well for “Almost Ready” Homes
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If the home is clean, well-maintained, and mostly neutral, a light staging touch can elevate it significantly.
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6. It Matters for Photos
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Staged, well-lit occupied homes look better in online listings.
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Homes that “show well” online and in person get more showings and stronger offers.
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